The Difference Blog by Dan4th (![[info]](http://p-stat.livejournal.com/img/userinfo.gif){kind=small} differenceblog) wrote,@ 2008-03-10 08:03:00 |
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| Entry tags: | internet, internet use, preferences, sports, television, tv, video, youtube |
Streaming television
Nielsen//Net Ratings (2008, pdf) reported in February that women are more likely to watch network television as streaming video than men: 22% to 12%. Men are more likely to watch "Consumer Generated Media" (CGM): 27% to 12%. The Nielsen report, which was criticized for excluding iTunes ("The Underwire" blog, 2008), pointed out further distinctions -- not between men and women, but between CGM viewers and streaming TV viewers. CGM viewers were more likely to watch overnight on weekends (11pm - 6am), whereas network streams were most viewed during the 12pm-2pm time window. Nielsen hails this spike as a "new primetime" during office worker's lunch hours.
I will almost never click on a video link at work. My main issue with video is that it takes time. I can almost see watching network shows at work, if I was officially off the clock. I would be too nervous about tripping over a NSFW link if I was browsing CGM at the office. On the other hand: is there anything on the "networks"? The Nielsen report only looked at Fox, ABC, CBS, and NBC. I watch sports and cartoons, and most of that on cable. I wonder what CBC streams?
Off-topic, I need to be smug for a moment. The Nielsen press release is named 080114.pdf, but was released on February 14. Whoops. The Wired Blog where I first noticed the story linked to the pop-up javascript window for the press release (which clearly wouldn't work from the Wired website). Whoops. I shouldn't be that smug. Google and Technorati have indexed this weekend's post about Pinker with my typo included. At least I fixed mine.
Related: "Internet Video Usage", May 2007
